Out in the cold calling

There's a reason why everybody hates cold calling. Because it's more awkward than yelling out an expletive at a family wedding. You don't 'cold call' outside of business hours. For example, you wouldn't call up a restaurant to NOT book a table. 'Hi, just phoning to see how things were with you?' probably wouldn't go down to well with the waiter who picked up the phone...

Reaching out at the right time the biggest factor in accelerating sales?

Finally got round to watching the last installment of the Trigger event webinar series by Craig Elias and Tibor Shanto today. For those of you yet to watch them I really recommend a viewing as the series breaks down the use of sales triggers and supports the value of striking at just the right time (see here).