The merger of insight and contact

Something very noticeable in the last couple of months is the growing recognition that news can be a key cog in contact building and can act as a real catalyst for establishing a dialogue. There's a growing understanding that all the dots can be joined to form a perfect storm of opportunity, and now the real desire is to find the best way of joining those dots.

What are your key clients doing in 2012?

Whilst many resolution setters have probably already picked up that first glass of wine, or left their gym pass in the outer realms of the storage cupboard, many businesses will continue to have dreams and aspirations going into the new year. Business objectives are slightly harder to let go of than the feint promise to run on a treadmill more and you won't find many companies who don't have a plan in place to hit the ground running in 2012.