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For a sales professional or account manager who spends time racing up and down motorways, keeping up with paperwork and generally trying to balance 8 plates on one, thin pole hearing sentences like 'take a while to get to know social media' is probably not a very favourable suggestion. In fact, though they'd probably never admit it to their bosses, that line probably wakes up a few internal neighbours with continuous expletives being held back from actually making it past the voice box.
Cloudforce 2011 hit London today and the message seemed very, very clear: The cloud is the new place to woo customers through social engagement. If you didn't believe the hype around social CRM then you may be surprised to learn it's already here. "We were born cloud, now we’ve been reborn social" was the stand out statement from Marc Benioff's key note speech at the Royal Festival Hall this morning.
When you see a global brand like Coca Cola launching a 'listening review' you know the signs are good for social CRM. Last time I checked (and this is a school playground fact I picked up many years ago, so maybe wrong) Scotland is the only country in the developed world to not have Coca Cola as the number one selling soft drink (Irn Bru if you're interested). Even if that fact is no longer correct, let's not pretend like Coca Cola is not a dominant force on the world stage.
