Cloudforce 2011 hit London today and the message seemed very, very clear: The cloud is the new place to woo customers through social engagement. If you didn't believe the hype around social CRM then you may be surprised to learn it's already here. "We were born cloud, now we’ve been reborn social" was the stand out statement from Marc Benioff's key note speech at the Royal Festival Hall this morning.
To give an indication of the continued hype around the idea of crossing CRM with social tools, buzz online around the event had doubled since the 2010 edition, highlighting the growth in this booming industry.
Benioff summed it up with the title line "you can now know more about customers than ever before". All the gadgets, keywords and new features aside; the cloud and the processes within it are now making it easier than ever to be on the same wave length as your customer or prospect. It's here, people are embracing it, and it's time to make sure your workflow is exploiting it.
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