The theme of Le Web so far has been one that we're all to used to seeing by now. Everyone is really excited by the web (or Le web for our French friends) and know it can benefit their business, but they've yet to solve the riddle of just how. Those who have spoken to us so far see social media as a personal tool and many stands here are focusing on combining apps to help the average consumer. Still it seems the advantages for business are being overlooked.
Just this morning a very well known car manufacturer admitted publicly that they'd love to explore the space more but simply don't have the right understanding within their organisation. People want to be seen talking about it but seem slightly more reluctant to take the leap of faith.
The overall feel is that there is so much noise out there, which is characterised by all the consolidation tools being built for the web users. But surely it's the busy sales guy, or the brand monitors, who could benefit most from this 'all in one' platform the most? They, after all are the ones looking to save the most time and see improved results?
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