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I've written many times about the importance of not getting too obsessed with the 'social' side of news online, as there is still a vast amount of sales intelligence which can be drawn from the more traditional online sources, as it were. Recently there has been a lot of buzz around social investment and to be honest, much like a broken record, I thought I'd try and emphasis the point once more (because who doesn't like listening to a broken record repeating itself?...)
Was alerted to a really interesting article in Information Week last Friday which hinted that companies had begun taking a more 'watch from distance' approach to social media, rather than leaping in and creating their own content. In a survey incorporating 114 executives across 10 countries, 97% of those questioned used Linkedin in 2010 compared to the 33% using Twitter (down 7% on 2009). More notably Facebook usage had dropped from 51% to 20% in one year.
One of my favourite scenes of cinema has to be the moment in Airplane II, when a worked up William Shatner completely loses the plot over hundreds of flashing warning lights and 'mystery' control units beeping away around him. It's a moment of utter brilliance where Shatner pokes fun at his own sci-fi past and suggests that everything running his control tower is far more complicated than it really needs to be.
Reading the headlines each morning can be enough for even the biggest optimist in the World to suddenly start referring to their glass as half empty, apposed to half full. If you buy into the daily press, petrol prices are currently on a par with the GDP of New Zealand, house prices are falling faster than a Lib Dem candidate's voting numbers and if you have any money in your possession at all, you're doing rather well...but you should probably hide it under the bed and not tell the tax man where it is.
