Social Media listening seemingly catching on

Was alerted to a really interesting article in Information Week last Friday which hinted that companies had begun taking a more 'watch from distance' approach to social media, rather than leaping in and creating their own content. In a survey incorporating 114 executives across 10 countries, 97% of those questioned used Linkedin in 2010 compared to the 33% using Twitter (down 7% on 2009). More notably Facebook usage had dropped from 51% to 20% in one year.

Social media monitoring article

I know Friday tends to be my day of sharing but I've come across a couple of things to do with social media in the last couple of days which probably deserve to be highlighted sooner rather than later.