There was a fantastic article in Forbes yesterday from IBM's vice president of social business. Follow the link and have a read as it's a really in depth look at what a lot of businesses are now facing. They key points I took from it were how social business really does increase productivity, enhance innovation and reduce cost. It's the continuing evolution of communication which means failing to keep up leaves you with a distinct disadvantage.
The other key point was this quote with regards to how you should respond: 'Aligning your goals and culture to be ready to become more engaging and transparent. Do not underestimate the task ahead of you!'
How ready is your team for social business? How ready are you for social business? If the answer to either of those questions is 'not very' it's time to start preparing yourself. If the social revolution would be seen as a huge leap within your team it's time to start bridging that gap. Start to lay the foundations that you can build upon, and reduce the shock factor of altering the culture in one quick fire moment. Getting to grips with the basics is vital.
9 comments:
I love that business man's cellphone, takes me back! I would recommend going online to communicate with your client base. I even went this route with my employees by getting a virtual office malaysia service. It works wonders.
Social business is starting to make a name in the industry. However, since it is still in its baby steps, many companies are still hesitant to try it.
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As a small business consulting agent, I suggest more entrepreneurs to try out social business. This is slowly dominating the industry today.
It's interesting how that article IBM's incredible leap from a purely technology manufacturing company to become the giant that it is not in that industry, but in services, solutions and integration. And that was right after it downfall in the 90s.
A lot of small business management consulting firms follow the business model that IBM has followed to become a paragon in the IT-enabled services industry. It is fascinating to note that they continue to expand their horizons further.
Thanks for this tips on how to build a social business. I work in an event marketing company and this proves to be a challenge. Thanks for the solutions you've suggested!
I find social businesses quite a challenge since it needs extra constant supervision. I know that all businesses need constant supervision but what I have learned from my business management consulting, it needs a lot of input from you alone if you want to start up low.
Just read this article on Social media for business and really this article is piece, it contain every information that every business who is promoting his business on social media or thinking for promotion of his business on social media need to know.
Building Social Presence and specially for Ecommerce web design is important as social media play major role these days by helping in targeting more nos of targeted people
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