Why should I have a Twitter account?

For business, Twitter is not all about what you're saying or even what you're hearing. It's about the interactions taking place whilst you're doing both. Make no mistake, I hear pretty much every big news piece break on Twitter before anywhere else, and I also pride my feeds on valuable and engaging content. But that is not what makes Twitter so special.

What makes Twitter is the easy connections you can gain just by sharing your views and opinions in really short sprints of dialogue. With mobile you can Tweet from anywhere and build up a community of dedicated followers without the need to sell, pitch or preach.

Twitter is not a news site. It's a social site and people want to talk. It's an easy in and a refreshing way of communicating with people you could otherwise miss out on interacting with. Emails can be elusive, phone calls can be harder. But the ease in which you can talk on Twitter makes it a business goldmine. If you don't have it, you should. It's as simple as that.