Gartner survey highlights a huge discrepancy

Read a fascinating insight on social media strategy from Gartner yesterday and wanted to share some results from the survey straight away. See if you can spot the discrepancy between these two answers:

Building a social business

There was a fantastic article in Forbes yesterday from IBM's vice president of social business. Follow the link and have a read as it's a really in depth look at what a lot of businesses are now facing. They key points I took from it were how social business really does increase productivity, enhance innovation and reduce cost. It's the continuing evolution of communication which means failing to keep up leaves you with a distinct disadvantage.