Can any news be bad news?
If a company is analysing market headlines about themselves is it easier to react to positive or negative comment? Whilst good reviews are always encouraging sometimes it's adversity which forces greater solutions, deeper insight and constructive change. The ongoing expense saga is one of many examples which will see an out of date system restructured for the better, due to bad publicity (surely they can't make it any worse?!).
So is tracking opinion important? The answer is a resounding yes. Working a lot with financial sector news I see an abundance of new offers, rate changes and updated personal finance products. Whilst it's important to keep up with this sort of activity one of the most fascinating parts of breaking news is to witness how different outlets break the story. Stories form news, news forms opinion.
An increase in mortgage rates might be necessary, it might be fitting with the current market, it might even still be the cheapest mortgage rate around, but if a journalist describes it as a 'shocking hike' or similar, the consumer's hackles will instantly be raised.
As frustrating as this situation maybe, it is still a situation that needs addressing and being knowledgeable on exactly what's been said gives a distinct advantage to those dealing with the negativity. It provides a chance to fight back without being caught off guard. Whilst facts are facts news items can provide many more valuable layers, layers which can not afford to be missed.
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