I took a headline today, from the BBC news site that read 'German approval for euro rescue '. I copied it into a Google news search to find 6532 sources reporting the same story. That doesn't include blogs or the endless user generated response to the news. The web is saturated with news like this. Major sources have to cover it, quite simply because everybody else is and they can't be seen to be falling behind.
This has really left a door of opportunity open for local papers, especially in the business media monitoring field. Because local papers offer real insight into localised issues that will most likely be missed by the nationals completely, or, at best, be covered later or when the story picks up momentum. This means the locals have somehow found themselves in a prime position to report important stories first, before the headline grabbing nationals are interested in getting hold of them.
If you think about how many local papers there are in the UK alone, you can imagine the power of technology automating search within them. From a five minute morning scan you can literally be in the heart of the action in every town UK wide. Before the nationals get wind of the story. Before the bloggers and social networkers start alerting the World Wide Web to them. Before competitors pick up their papers. The local press is fast becoming an invaluable source.
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