Did anyone notice just how quickly Lord Triesman resigned from his post as head of England's 2018 World Cup bid yesterday? The Sunday Mail broke the rather unfortunate Triesman story (thanks a lot for backing the bid Sunday Mail) on Sunday Morning and Lord Triesman was already clearing his desk at about half one in the afternoon. A few years ago a scandal like this would've taken at least a week to play out.
But scandal spreads like wildfire now. Stars of the globe must live in constant fear that they are 5 minutes away from trending on Twitter or having the whole population of Facebook sharing a link to their latest PR disaster. Gossip is travelling faster than the speed of light.
For business this means reacting with the reflex of a Jedi ninja. There is no longer time to spend weighing up options in endless round tables. If you're not aware quickly, and you don't react swiftly, then the stable door has already been open for too long. To have any chance of keeping up, you've got to be on board the train. Those not embracing the online surveillance technology available are lagging behind further and further by the day.
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