Saw this morning that the Independent have launched a new paper called 'I' in an attempt to win back some regular readers. The paper costs 20p and appears to be intended for the ever decreasing attention spans of the masses, with much shorter, snippet summary articles to go alongside a more web style layout directing you to stories of interest. Even the title 'I' suggests that's there no time to be elaborate here.
Despite being print media, it's a symbol of the new mobile world, where information has to be convenient and time effective. Born from a world of Twitter, Facebook and RSS, news has a shorter life span than ever and it's not knowing the detail that's important; it's simply knowing.
It's all so quick, that if you're not keeping up you'll be very easily left behind. News is no longer something you can take time searching for. By the time you find it, the likelihood is it's probably out dated. More and more now, people are being forced to think about what they are searching for, setting those parameters early and making sure they're alerted when that topic strikes. It's a great question for sales professionals. What are you looking for?
Try writing down your top 5 triggers that spark interest for you in the news. My bet is it'll be much harder to do than you first assumed. But by defining what you're looking for, you're much more likely to stay on top of things in a world of short, sharp news chaos.
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