There are still far too many situations where a sales pro is answering the question 'do you use social media?' with the lacklustre response 'no, not really' or 'I know about it, but haven't got round to looking yet.' Amongst the many reasons for this attitude include:
1) Things were working fine without it.
2) A company has blocked social media use, thus instantly associating the medium as 'un-business' like.
3) People are anxious about failing to understand it.
Get the social media buzz words out the way and what actually is this phrase that keeps flying around? Quite simply, it is another way of communicating with a customer, a client or a prospect; in many cases, it's an easier way. In personal terms, you probably won't phone everybody you want to stay in touch with anymore. You might just message them on Facebook or Twitter when you hear some good news, and they'll appreciate the thought. Why has this got to be any different in business?
Blocking social media in offices is such a backward approach that just screams 'we're scared' in big bold letters. Would you block a sales professional from using a phone? Or an email? No, because you want them to communicate, and that's what the social web is for; to listen and engage easily.
It is time to remove the shackles of social. Forget about the hype and explore what it can do for you. Don't assume you won't appreciate it's subtleties; the whole concept is that it's designed to make conversation easy. And that's all it is at the end of the day; conversation. And conversation last time I checked is extremely good for business, no matter how good your systems were before.
3 comments:
I believe it's not all about social media. In a business, you shouldn't only focus on making your business website popular. You also need to be sure that they buy a certain product on your site.
file llc
The reason why they block social media sites in offices is they are afraid that their employees will use these sites for personal communications and to kill time. I think the solution to this is to just hire more mature employees that will not abuse the use of social media.
This is because most employees are using social media for their leisure during office hours. If an employee's job description does not include communicating using social media, then I do not see why they should be allowed to the freedom to access Facebook and Twitter while working.
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