Super injunction is super interesting

Let us not pretend like social media and the more traditonal print presses have not been set to square up for some time now. The papers have played social media's games simply because they felt it necassary but the underlying tension based around the increasing fuzz between social and factual has been there for all to see.

This latest episode surrounding the crippling of super injunctions online is the bait both parties were looking for to force a match up in the ring and the next couple of months could well see a landmark period for publishing. Like it or not the enforcers are going to have to try leveling up the playing field which has seen frustrated journalists restrained whilst social users everywhere continued on their merry way divulging information and sharing in dialogue.

It all makes for fascinating viewing for those based inside the business. The old methods of breaking news have all but vanished. Whatever happens in the next few months in terms of law and order, the shift has already occured and online has the upper hand. Print will put up one heck of a fight, but to me the contest is a mismatch. This most recent case once again proves that. How the industry responds will be interesting viewing.