News today that the Independent's advertising revenue was down 19.6% and predictions that the paper's advertising will not recover this year has added more fuel to the fire in regards to charging for online content. Recently Artesian Solutions CEO Andrew Yates had an article published on Utalk Marketing discussing the positives of fee based material for the consumer. Some of the key points included:
"Murdoch was able to win consumers over by providing unique, premium content, such as sports and movies and provided subscribers with advanced technology through Sky’s set-top boxes. This approach revolutionised television and who’s to say history can’t repeat itself when Murdoch adopts a similar model online."
"his argument for charging for content is based around ‘quality’ and this is a commodity that people are prepared to pay for. Additionally, we pay for a printed copy of our favourite newspaper, so why not an online copy."
"The natural progression by charging for content is that through targeted information and the learned behaviours of the subscribers, newspapers will be able to build a 24 hour, 7 days a week relationship (rather than once in the morning) and therefore tailor content to the demands of those paying for the service."
What do you think about the proposed changes? Are they good or bad for the consumer? I'm really intrigued to get some opinion on this.
0 comments:
Post a Comment