Is it just me finding it slightly peculiar that Yahoo and Bing still want to compete as search engines despite their recent deal? Surely the idea was to come together to make strides against Google, not continue fighting unnecessary battles against each other?
The senior vice president of Yahoo Prabhakar Raghavan claims that 'we collaborate on the back-end but we are competitors on the front-end'... That's the equivalent of two boxers strapping each other's gloves up before heading out to the ring and trading blows. It seems like even Yahoo and Microsoft aren't quite sure about what kind of relationship they're forming.
What it does suggest is that search engines are losing control over the web. All these crossovers (integrating advertising, relying on one another to power search queries etc) seem like indications that no one is really content with the road they're currently heading down. It's simply no longer working. The Internet is growing too fast and the search engines are struggling to keep everything inside the ring-fence.
Personalized, online material seems the only logical way forward. Especially for web based business activity, where sales intelligence is becoming so vital. Search engines are trying to control the world, when really, sometimes all you need is a nice little island.
0 comments:
Post a Comment