The blogs they are a changing

After two years of biding our time for the perfect blogging re-launch (patience is a fine virtue) The Artesian blog is having a bit of reshuffle. After studying the form and getting some reader feedback this little page here is to become a how to/what is/for the love of social media I'm stuck ....help guide to all things online. You can pose questions via our twitter feed and have them answered as soon as possible and also take advice from fellow professionals trying to take the leap into online sales intelligence.

Artesian featured in Mad.co.uk

Check out this great article from CEO Andrew Yates in MAD.co.uk

Need to have sales info

One of the common things said about sales intelligence is that it's a nice to have, not a need to have. But I wanted to argue that with the table below using salesperson A and salesperson B (creative names I'm sure you'll agree).

Social CRM: The secret weapon

Just wanted to point you in the direction of this rather swanky little piece in B2B Marketing featuring our CEO Andrew Yates:

Social CRM provides a secret weapon for the sales team

Make that your read for the week and I shall spare you my ramblings...

Super injunction is super interesting

Let us not pretend like social media and the more traditonal print presses have not been set to square up for some time now. The papers have played social media's games simply because they felt it necassary but the underlying tension based around the increasing fuzz between social and factual has been there for all to see.

No time to take the escalator, I'll take the stairs

I saw another piece the other day claiming that companies were failing to adopt online social techniques because they lacked the time to do so. For me that's like saying the aforementioned title. 'I don't have time to take the escalator, I'll just take the stairs.' It's falls under the category of all the excuses relating to time:

Remove the shackles of 'social'

There are still far too many situations where a sales pro is answering the question 'do you use social media?' with the lacklustre response 'no, not really' or 'I know about it, but haven't got round to looking yet.' Amongst the many reasons for this attitude include: