Anyone got a 50p for the pay and display?
If you're one of those poor people who parks their car on the M25 every morning around quarter to 9 then you've probably, almost certainly cast your eye over a big road map at least once in your life desperately looking for another route. You're looking for another route because you are absolutely sick to death of the current solution.
In sales terms, if someone could offer you that other route you'd take it (probably hugging whoever could in the process and animatedly shaking your fist at all the other losers still stuck motionless on the M25). If however, by some minor miracle, the famous motorway/car park was somehow able to figure out a way of actually allowing cars to move and flow freely you'd probably be quite happy joining the road each day. You probably wouldn't want to look at other complicated routes, the current solution is working.
Knowing when someone is unhappy with something is the ultimate sales trigger. Why sell to someone who doesn't want to be sold to? Filtering down those who do want a new solution not only saves you time but significantly improves the chance of gaining interest and a prospective new client. That said, anyone know a good route round the damn M25?
0 comments:
Post a Comment