To have Gartner recognise you as a 'cool vendor' in their CRM sales category is pretty cool in itself. Not that I've taken the cool thing to heart or anything, although I have been on Urban dictionary this morning catching up with my slang so don't be surprised to see some street lingo coming at you from now. Word.
But in all seriousness it's fantastic to be noted for what's described as our use of semantic matching technology accelerating business sales performance. This is becoming a really exciting market space and daily developments are showing staggering solutions to the very real issue of data overload.
Someone recently (apologies, I forget who it was so you can't take the credit!) described being fed automated sales intelligence as constantly being on the offensive, rather than just holding your own, or worse still, being on the back foot. The value of having exactly the right information at exactly the right time is swiftly being realised and well, we're cool now, oh yes. To quote the famous wordsmith Arthur Herbert Fonzarelli (aka 'the Fonz') Eyyy!
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