"Knowing your competition's strengths and weaknesses prepares you both offensively and defensively. By studying your leading competitor's sales presentations and techniques, you often learn how to improve your own team's performance."
Franchise Update
I love stumbling across quotes like this, it makes life so much easier. Because it makes so much sense. Even if you don't agree with the your competitor's strategy knowing it puts you in an even stronger position. How do you know what your offering is the superior service unless you know exactly what you're up against?
Similarly for potential customers knowing what that customer wants and needs is half the sale. This quote was taken from a B2C article and it got me thinking... How much would a retailer pay to have a customer walk into their shop and already know exactly what they were looking for, what their preferences were? The answer is a lot.
In the B2B sales market these tools are available. We can track anyone we want to and appreciate their preference before we've even sat down at the table. If you're not taking advantage of this just picture a B2C seller furiously shaking their fist at you. Because that's exactly what the jealous guy will be doing.
1 comments:
Great post buddy! I have been reading your blog for quite some time.
Love it! Keep the Good Work.
Thanks.
B2B Manufacturers
Post a Comment