A journalist is a funny creature. I know this because technically I've been one and I know exactly what they're thinking. A couple of tips about journalists:
1) Know that every time you're speaking to a journalist they're wondering how they can turn what you're saying into a pun.
2) They like to throw around strange words and phrases to feel satisfied that they've had a rather productive day.
So rest assured if you're interested in management changes you can't just Google the phrase 'new CEO' and expect to find a brand spanking new sales lead. Just off the top of my head here, a journalist might say 'hired CEO, appoint CEO, name CEO, announce CEO, poach CEO, snap up CEO (for the really adventurous journalist) to name just a few. Search engines won't recognise these relationships, they'll just think they're doing a pretty damn good job searching for the phrase 'new CEO'.
Of course, if you feel you have the time everyday to systemically hunt for every use of every term you can think of then go right ahead. But surely it's much easier to automate the whole thing every morning and just pick up the results at a time that suits you? Or you could just keep searching for the term 'new CEO' and remain blissfully unaware of what you're missing...
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