Latest figures showing Bing's increase in market share from 8.9% to 9.3% may seem rather small and quite frankly they are. Having spent 100 million on advertising (why does that figure not seem too much anymore? All those government debt stories I suppose) they are likely to be disapointed with such little progress.
But it's not the short term that should be of concern to Bing. Of course, it's going to take more than an advertising campaign to topple Google, you can't displace the King without building a pretty strong army first. Bing should take heart that their dedication to innovation should stand them in pretty good stead.
Because let's be honest here, whilst Google continue to dominate, they must be a little bit concerned with the number of fluffy projects which have led to very little. Bing can at least show some progress for their hard graft, and continuing to exploit semantic angles can only stand them in good stead. Google may well be winning the battle, but the war is far from over.
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