An important point I missed from yesterday's post regarding the success of Spotify was the fact they are incorparting 'media on the move' in their business model. Their premium account allows you to access music anywhere anytime and this is fast becoming a nessicity rather than a bonus.
The Internet is no longer a sit still activity, it's something aiming to blend into everyday life and aid in as many situations as possible (Just look at I Phone applications for example).
If you want to make a success of an online venture now, it's imperative your product is available on the move, because just like technology, the message is very clear right now - life simply does not stand still.
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