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Yahoo get personal with new portal



Yahoo's new web portal has cottoned onto the fact that users are now more and more looking for a personal experience on the web. The integration of third party web services like Facebook and Ebay on the homepage is basically saying 'start your day here and work from there.'

It's a fairly interesting concept, trying to create an online map for daily users but at the same time why use the middle man? People want personal, not unnecessary. Why check your Facebook on Yahoo when you can check your Facebook on Facebook?

It's the equivalent of placing a door in front of another door. Personalisation is certainly something that will become increasingly important with semantic web, but I can't help but feel Yahoo have merely scratched the service, and probably won't even leave a mark.

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