Today's announcement that Mobile phone giant Orange has reached an agreement to sell I Phones to their customers means a near national sweep for Apple in the UK market. Providing Orange get the go ahead to merge with T mobile, I Phones will be readily available to three quarters of all potential UK consumers.
This obviously has a knock on affect to online use. With mobile Internet now the norm as opposed to the novelty, I Phone apps will increase personalisation and user expectations. The access of data will be readily available no matter where you are, which, for a traveling sales executive or a hastily arranged meeting could be exceptionally useful.
But as anyone who's tried to search the Internet properly on the I Phone will know, the user friendliness is still sloppy and sometimes time consuming. This is where semantic 'no search' technology could really come into it's own. Data arriving at your fingertips, no matter where you are, suddenly becomes a very interesting proposition.
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