In a time where businesses purchasing Facebook friends is not seen as even the slightest bit unusual, you can't really argue against the fact that social networking is playing a more substantial role in modern markets. But one site has decided that social media deserves even more power.
The Whuffie bank have turned online networking reputation into currency, with the ultimate ambition being deals based upon the new virtual dollar. Reputation is built upon connections on Twitter and Facebook amongst others, and the users salary goes up based upon interactions with these sites.
A 'Whuffie' is "issued based on a reputation algorithm that blends information from different social networks. As we develop and refine the algorithm that tracks public user activity over the net, the Whuffie will become an accurate reflection of your web reputation."
If the idea takes off, it will add yet another string to the bow of the web's already increasing business importance. I intend to sign up and be a Whuffie millionaire in time for Christmas.
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