Google are to launch the 'commerce search' today, a hosted enterprise search product to power online retail stores and e-commerce websites. Another useful tool in the B2C arena I'm sure but what about B2B?
Business search, sales search, media monitoring, all extremely important factors for a company being widely ignored by the search engine giants. Of course, the main focus of the search engine is to gain the biggest market share available, therefore heading after the consumer is far more productive from their point of view.
But business intelligence should not be ignored. There is a big demand for market news and precise results and search engines are proving that they aren't looking to cater for such a need. Delivering results for a consumer is clearly the objective, which should conclude to many that there is life and alternatives after Google.
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