In what can only be seen as an extremely bold move Rupert Murdock has suggested that his newspaper sites may well be taken out of Google search results. Having already announced earlier in the year that Newscorp would start charging for online content, this announcement is sure to be laughed off by critics who are already calling Murdock's strategy suicide.
The billionaire is certainly cutting cords all at once. He is risking further backlash here by challenging the brand loyalty online users feel towards Google. But Murdock must be well aware of the radical change that's needed to spring life back into the newspaper industry. In a recent interview he referenced the fact that few people under 30 were actually buying newspapers at all.
This move indicates he is keen to generate an entirely new, stand alone model online and whilst the developments will be raising quite a few eyebrows, suggestions that Rupert Murdock is taking his eye off the ball could be somewhat premature. After all, you don't get to where he is without having a bit of tactical nous about you.
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