If ever you were looking for conclusive evidence of just exactly where experts think the future of online use lies then look no further than Google's acquisition of Admob (a company only founded in 2006) for the astronomical price of $750million.
Admob is an advertising agency specialising in the mobile industry, clearly a very good place to be at this point in time. To spend that kind of money on such a new company demonstrates without question how important Google envisions mobile use in the future and judging from some other sources in the newspaper industry they're seeing it much the same way too.
We'll have to wait and see how Microsoft responds to this latest strategical advantage. Having already purchased Phonevalley last year, they may be forced to review their position once more.
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