Stephen Fry, followed by millions on Twitter, has questioned the sites ability to morph into a business application. At a recent conference discussing the social networking site Fry stated 'it is important for all of us to understand its [Twitter’s] nature. It is human shaped, not business shaped.'
On the same day a leading professor from Kent University said social networking will wipe out email in the next ten years. If that's the case, and Fry's statement is correct business will be left with very limited methods of communication! I've said before on this blog that Facebook and Twitter are not designed with business in mind. And if emails are to become obsolete then businesses will be looking for a new way to share information quickly.
I doubt email will fall out of fashion this quickly in corporations but at the same time I continue to be encouraged with the communication tools we're using at Artesian to aid in business media monitoring. Focusing on the web needs of companies could soon be just as crucial as focusing on the web needs of the consumer and we're in a great position to take this forward.
I'm certainly no Stephen Fry, but that seems an exciting proposition.
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