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The Kindle goes from hero to zero



It seems like only a couple of weeks ago all seemed rosy for Amazon's Kindle (...probably because it was only a couple of weeks ago...)but the news that ebooks are now outselling games on Iphone apps must be a worrying trend. Despite the Iphone screen being considerably smaller, the appeal of doing things on the move is pulling down any barriers that may previously have come with usability issues.

It's almost ironic calling it the I phone. I can't remember the last time I saw someone making a call on one. It's now a portal, a point of entry to access everything you can possibly need quickly.

If people are willing to reads books on the Iphone, then the very idea of printed news could be going the way of the dodo. Everyone knew the online shift was going to change the face of the newspaper, but this report could well be a sign that print could be wiped out altogether (The London Lite and The London Paper wouldn't disagree).

I Know I've rambled on about the mobile media trend recently, but this is surprising even amongst the patterns before it. This, to me is a strong indicator that the shift is coming much sooner than expected.

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