As if the events of this year needed any sort of conclusion the shocking announcement that Killing in the name had beaten the X Factor to Christmas number one was most certainly that. 2009 has seen the web really rise to dominance and the fact a Christmas number one can be decided by an unknown man, fed up and venting his anger on Facebook just goes to show just how much power the web really holds.
They used to talk about web 2.0 being a way for people to interact and discuss events but it's gone way beyond that at this stage. The social world is controlling events now and not only that, it's breaking news rather than reacting to it.
Brittany Murphy's death last night was another example. Similar to the Michael Jackson murmurs earlier in the year no major news site was reporting it whilst Twitter and Facebook feeds filled with rumour and noise about the incident. Of course, many didn't believe the speculation until a trusted name (Sky news) confirmed it but the point remains, news is being discovered by consumers now, the line has shifted.
Companies will be taking note of the extreme power behind the Rage Against the Machine campaign. The speed, the connections, and the apparent ease of victory will surely be something no one can ignore going into 2010.
0 comments:
Post a Comment