There is no doubting that our attention spans are getting shorter. In fact if you're reading this second line then thank you for showing true dedication. I heard an interesting statement last week which claimed all breaking news stories now had a life span of 24 hours. After that, they were sent to the scrap heap and buried.
Even ongoing stories, this speaker claimed, needed fresh impetus every 24 hours - a new angle or a breaking twist. He's not wrong. I think the only story this year that relied on the same headline for over a day was the death of Michael Jackson, and even that was filled with rumour and speculation.
It's amazing how quickly a huge story can become old news. Does anyone know the most up to date findings of investigations into the Air France flight that went down in the Atlantic ocean earlier this year? No, and the reason is because somewhere along the line we stopped paying attention, the press stopped reporting on an issue that was no longer forefront of public minds. But at the time, everyone was talking about it. Twitter was full of heart felt reaction and devastation. Yet now, most might struggle to remember which airport the flight had even taken off from.
The fact is, news has a very short shelf life, so you need to make the most of it whilst it's there. With that said, I won't even mention this post in tomorrow's blog. It's a has been!
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