Listened to a great argument from Sean Percival today who claimed that with the speed with which we consume content now, the actual article itself has become irrelevant. What's now more important (even more so with real-time web) is the context surrounding it - the Tweets, the comments and general opinion towards the story.
Titles, even more so now focused on SEO, are becoming more and more descriptive, like they themselves are taking the role of the story.
That can definitely be applied to business. How a management change has come about is not important. It's the fact that it has and the comment around it that's of great interest to a rival tracking that company. The fact, rather than the description of the fact is what people have time for in the ever increasing speed of content consuming.
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