Being an Internet Researcher means spending a lot of time on the Internet (unless you're a really bad Internet researcher)... For the reasons of SEO, you stumble across a lot of 'top 5 ways to...' articles - in fact I'm fairly sure I've had a couple on this very blog - and being in the sales field I often read over columns that start with 'top 5 sales tips' or 'best ways to make a successful sale' etc etc.
But when you read over them it becomes very clear that were it not for search engine optimization there would only ever be one tip. *Solve a problem that needs solving*. Your prospective client is probably not looking to improve their sales targets if they work in finance. Likewise a sales person probably doesn't want a tool that simplifies spread sheets.
With all the information that is publicly available now, mixed with the semantic technologies and platforms allowing you to filter and sort this data, there should never be the need to call on a whim and plug the benefits of your product. With your sales trigger ready to roll at exactly the right time there is simply no need. So, whilst this may not be SEO popular, here is my 'top 1 sales tip':
1) Monitor your market so you can call when the time is right.
0 comments:
Post a Comment