Saw a great quote from salesforce.com spokesperson Bruce Francis on crmbuyer.com the other day referring to what businesses are looking to get out of the social media buzz (can I call it that now without sounding to Google messing up personal info specific?).
Francis said that "Enterprises aren't looking for more internal social networking, they're looking (for) smarter ways to be more productive and stay on top of the overload of information that is out there," and he is absolutely spot on. The business priority is to improve the business, of course it is.
Make no mistake, the ability to speed up internal communication is important but only because of the necessity to improve speed-to-contact in the sales process (A recent MIT study found that leads contacted in five minutes convert 22x more often than after 30 minutes.) So the key is finding ways to stay ahead of the game. If that involves using social media techniques to speed up the process, then so be it.
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