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Google have no chance now



On the day Steve Jobs was caught walking into dinner with New York Times executives disguised under a funny hat, it's no surprise that Google's wish to create a 'vast digital library' have been rejected by the US department of Justice. If I was a betting man I would say Google now has absolutely no chance whatsoever of getting their wish (it should be noted here that I've never won any money from gambling...).

The rumours surrounding the New York Times and Steve Jobs are mounting and it can't be a coincidence that these secret meetings keep being discovered so close to the IPad release. Publishers have finally found a way to make money online and the chances of book publishers not jumping on the bandwagon eventually are slim to none. They will fight to the death to make sure Google don't cripple their plans.

Google need to offer an incentive quickly as they're already swimming against an almighty tide. Perhaps outlining how they would help publishers exploit e-readers might be a good start.

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