One of the biggest concerns people have about using the semantic web (or to put it in Layman's terms, automated computer software) as a sales intelligence tool is the lack of human intervention they feel is involved. But rest assured, at least at Artesian anyway, we don't win a contract then leave the computer running, switch the office lights off and head to the nearest small Island for cocktails and pool parties.
The software we use is a tool yes, a very efficient one at that, but the idea isn't to make it easy for us, it's to make it easy for the customer. We're very aware that we still need to keep one step ahead and we're also very aware that customers will want to tweak results and search different areas of interest from time to time. Using machines to do the dirty work doesn't mean these changes and improvements can't be implemented.
In fact, what it means is, if you do want to track something different, rather than manually searching 1,000 sources to see if you can find anything interesting on the subject, the software will do it for you. There is a misconception that once the solution is integrated there is no turning back and no moving forward. Take it from a man who spends all day, everyday constantly refining, researching and improving search techniques, there really is.
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