On my never ending travels through blog destinations I saw an article today highlighting no fewer than 14 ways to help use Google effectively. Just to repeat that 14 ways to help. If you're in sales, you will be all too aware of the value in researching but there comes a stage when you stop being a salesperson and enter the world of professional research.
The problem is, there is so much that you need to know and the even bigger problem is that what you need to know keeps on bloody changing! To sit down at your desk on a sunny morning, equipped with your 14 useful hints for using Google, will probably see you reappear from your screen as darkness sets in and wonder to yourself 'where did everybody go?'
It is simply not plausible to track what you want to track using a search engine. Even if you get the results you're looking for the process takes too long for a sales timetable to consider. So whilst I take nothing away from the 14 tips to aid your Google hunt, my tip would be, exploit the technology available, cut the manual strain and focus on what really matters, converting leads.
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