It was interesting to see the take of Peter Ostrow, Research director at the Aberdeen Group, on his own report today which was included in the Aberdeen Group's press release. Referring to the results of the study 'Sales Intelligence: Preparing for Smarter Selling' which I've been featuring a lot on here Ostrow said:
“By providing sales representatives with this necessary ammunition, companies can positively affect these team members’ ability to effectively map their own products or services to their prospects’ business challenges with a customized message or offer. The selection of sales intelligence solutions, and their integration within the daily lifecycle of selling, play a crucial role in the ability to turn these strategies into profit. By empowering their sellers with better information about their prospect companies, markets and individuals, companies are able to maximize their chances of hitting quota, and at the same time create efficiencies within the sales operations environment.”
Just thought I'd share his views so you didn't have to listen to me ramble on for a change. Remember you can see the whole report for free by downloading it on the right hand side of this post.
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