Last night three chancellors stood in front of a nation and tried to sell themselves and their politics. They didn't do very well. In fact, they pretty much ticked off every possible sales no no, which must have delighted their respective party leaders.
One spent much of his time explaining why his product hadn't worked for 13 years, but would do in the future. One chose to gloat about his product non-stop and the other chose to not really mention his product at all, just slate the other two's product. No one addressed the underlying need, no one really listened to what the customer really wanted and no one did anything but answer their own self obsessed questions with scripted one liners that didn't mean a whole lot to anyone.
Politicians spend most of their lives trying to sell. Their policies, their views, (their second homes now too probably). Could someone explain then, how they are possibly so damn bad at it? If I'd just been sat in a room listening to those 3 pitches I'd be thinking to myself 'maybe we can go without.'
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