Like summarising a scientific test, all sides need to be taken into account when judging the successes of the first 'all online' match coverage of an England game. Results show 500,000 users logged in to watch the match, is that encouraging or disappointing?
Well, 500,000 is considerably less than your average viewing figure for a televised England game, but then again the stakes were not that high. In that respect it's hard to base fact on a game with such little significance. Whilst figures may have seemed less, taking the average price of the purchasing price someone, somewhere still made a considerable £4.5 million out of users alone.
When you compare the results to Youtube's announcement of one billion users a day it suddenly looks a little weaker. But of course, that's an extremely unfair comparison as Youtube covers such a wide scope of content and if anything it goes to show the interest in online video footage and the potential this market has.
Yes, I'm sure there were teething problems (early complaints have included not being able to sit on a sofa), but I think overall this is a very encouraging result for the providers. Although the fan may lose out on atmosphere and comfort, there are signs that this could well be a big money maker in future.
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