Last month saw the first football game screened exclusively on the Internet, now sees the turn of a streamed music concert in the shape of U2's gig in Vancouver. The band have announced the performance will be screened live on Youtube with viewers able to Twitter one another and donate to Bono's charity whilst watching. Further more, the show will be surrounded by advertisements, although what sort is yet to be confirmed.
Television networks must be quaking in their boots if the trend continues. Although mixed reviews came from the live England game online, bearing in mind it was a first, and trialed in a fairly insignificant match up, many experts heralded it as a great success.
It all makes one big mockery out of those Internet providers calling for a review of how data is distributed on the web. In the tiered system they're after, bandwidth-heavy data like videos will travel slower... Like anyone is going to let that happen. The phrase 'swimming against the tide' comes to mind.
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