This may just be my crazy cogs churning early on a Monday morning but last week I blogged about Online advertising spend taking over television for the first time ever. And this week sees the convenient announcement that the World cup qualifier between England and Ukraine will be the first of it's kind to broadcast exclusively online...hmmmm
Is this a sign of things to come? For years, key football match ups have been a high source of advertising funds for the likes of ITV and Channel 5, this shift is not likely to be a coincidence. Perhaps more interestingly, anyone wishing to view the match will have to pay the hosting web site £4.99 for the pleasure. Could this be further evidence that Rupert Murdock has well and truly set the ball rolling in regards to chargeable online content?
Although early consumer reaction does not appear positive, it will certainly be worthwhile tracking how successful the model is, because this will be a landmark case. Spectators are used to live matches on television provided by their TV license fee. If they can get used to this transition expect the trend to continue, and rapidly.
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