Amazon's decision to announce the global launch of it's popular e-reader Kindle could be taken one of two ways in Google's quest for an online library of literature. On the one hand it could be seen as a positive - the missing link - The MP3 player of the publishing world which will give consumers the convenience needed to make the idea a success. On the other hand, it could be the alternative option for many publishers who see the Google model as a big threat to their industry.
One thing is certain, is that the Kindle will be another game changer for the rapidly diversifying online market. The news that Amazon's latest model of e-reader will look to harness newspapers and magazines means it is fast becoming just another way of accessing web information on the go, making online surfing a secondary activity rather than a primary one.
Ultimately, this is just another sign of personalising Internet use. Like the MP3 sorts music, the Kindle is simply an easier way of storing relevant data tailored to your needs. How Google must be praying they can be involved, as make no mistake, this concept has legs and the future potential is staggering.
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