Saw a fairly damning piece on Bing the other day claiming that despite the search engine gaining ground this year it was still destined to forever be distant second to Google. I'd have to agree that currently Google still enjoys a very healthy pole position on it's rival but saying that it'll remain the same forever is a risky statement.
Bing aren't giving up the relentless pursuit of Google and the announcement today that it'll now be the default search tool on all HP computers worldwide shouldn't be passed over as small fry. That is one good deal right there. Yes, it feels a little like they're forcing themselves on us (has anyone else noticed how determined the MSN homepage is to not let you do anything you want to do unless you go through Bing first?) but force is probably not a bad policy when you hold as much power as Microsoft does.
The branding certainly seems to be working, and I'm gradually hearing about more and more people preferring the Bing option. So a distant second currently? Yes. But saying Google will forever win a one horse race is as foolish as a jockey celebrating victory before he's crossed the finish line.
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