The Skiff "designed to make nervous publishers less nervous". That's good enough to be the the tag line for the product. Alas, it's actually just a quote taken from an article I read this morning. And it's pretty much spot on.
With all the controversy surrounding newspapers of late, no one has really taken notice of how the digital era is killing the magazine industry. But it most certainly is. Why spend precious money on expensive prints and distribution when everything that needs to be seen can be seen online? Journals, industry specific magazines and general consumer reads are all realizing that the old model is no longer viable.
The industry has been slow to embrace online, now they really have no choice. As the article claims, the Skiff is really the first acceptance of the ereader. How it'll differ from products like the Kindle time will tell, but one thing's for sure, print magazines are going the way of the Dodo with alarming speed.
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