Some PR guru, somewhere (most likely Barbados) is currently sitting with their feet up, a cigar in mouth and feeling very very smug about themselves. See this PR guru has realized that the general public haven't taken much to the phrase 'charging for online content'.
So how this legend of the field must have groaned when Youtube came to him and said 'we're thinking about charging for online content, can you let everybody know?'
But fear not, our valiant hero found a way around this. Because Youtube, although obviously trialing the ability to charge for online content, are apparently not. No, no, they're going into the 'movie rental' business. Every press release I've seen has worded it the same way. Everyone likes renting a movie! Pizza, beer, a cosy sofa. The wool is so far over the eyes it's actually making eating difficult!
Utter genius, enjoy your beach pad sir, you've earnt it...
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